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Data integration

We offer leading-edge Data Sharing capabilities to help you collect demand signals from distribution channels and retail stores. We also enable the data exchange with your business partners as well as data processing. As a result, you can optimise demand and supply planning, analyse the market better and effectively evaluate, settle and influence your business partners and sales force. You can also determine your factual market position more precisely and build the most optimal Route-to-Market.

Improve sell-through with Connector Platform by Asseco

Connector Platform by Asseco allows you transfer of data coming from different sources, e.g. ePOS Retailer Data, Distributor/Wholesaler/Broker Data, 3rd Party Agency Data, Syndicated Data or Crowd-Sourcing Data. It handles all the technical data exchange aspects, including cleansing and standardising the data and creates visibility of the sell-through across your distribution network.

Benefits and use cases

Data exchange

Connector EDI by Asseco allows you to exchange high volumes of data. It supports the comprehensive management of the electronic exchange of all types of information and documents irrespective of their type and format.Quickly check product placement rules for a new item without flipping through a manual.

Automate the data transfer and handle all aspects of electronic data interchange, including secure message transmission and routing etc.

Data processing

Connector Enterprise by Asseco helps to ensure and continuously improve the quality of the transferred data. It supports the automatic data transfer and standardisation of retail store details, detection of new chain retail points as well as the removal of duplicated entries.

Matching

Ensures data quality and automatic data matching, including e.g. geo-localization, deduplication and chain matching.

Cleansing

Cleans the incoming data records by automatically identifying incorrect, incomplete or irrelevant data. Changes data into a readable form by the destination solution automatically.

Mapping

Enables mapping of product and customer codes in your system and the systems of your business partners. Converts units of measure and recalculates quantities and prices automatically.

Enriching

Improves the quality of the raw data coming from different sources. Merges external data with the existing one.

Dynamic Segmentation

Enables companies to respond quickly to market changes, adapting their RTM strategies in real-time.

Optimize sales resource allocation

Understanding customers’ potential allows Area Sales Managers and their teams to operate more efficiently within their designated regions.

Enhance distribution management

Prioritizing key locations helps minimize losses and increases market coverage.

Boost trade marketing effectiveness

Campaigns and promotions can target the right customer segments.

Support market expansion

Unserved areas and new sales opportunities becomes easier.

Additional Display Parameters

Assesses exposition attributes such as correct positioning, lighting, clear price communication, and compliance with store-level promotional agreements.

Competitor Display Insights

Monitors competitor promotional setups using similar evaluation criteria, offering vital insights to refine promotional strategies.

Learn more about Dynamic Segmentation

Data Sharing – Unify All Key Data Sources in One Place

With our Data Sharing solution, you can consolidate information from all key distribution and sales channels, providing a real-time market overview.

End-to-End Data Connectivity

Collects data from wholesalers, retailers, brokers, EPoS systems, and third-party agencies in a standardized format.

Omnichannel Data Aggregation

Captures sales and inventory data from online and offline channels to provide a comprehensive market view.

Flexible API Support

Facilitates direct and automated data exchange with multiple business partners.

Single Source of Truth

Consolidates data from all distribution channels, eliminating discrepancies and fragmented reporting.

Omnichannel Data Aggregation

Full visibility of sales and inventory data.

Flexible API Support

Make informed choices based on real-time, accurate information.

Learn more about Data sharing

Optimization of OTIF and Inventory Management

Efficient inventory management and order fulfillment based on the OTIF (On-Time-In-Full) principle are essential for smooth collaboration with business partners.

Real-time order fulfillment monitoring

Tracking order accuracy and timeliness.

Proactive supplier management

Identifying issues and implementing corrective actions.

Incentive system for distributors

Transparent bonuses for high-level order fulfillment.

Reduction of stock shortages

Maintaining optimal inventory levels minimizes the risk of out-of-stock products.

Faster order processing

Improving OTIF metrics leads to increased operational efficiency.

Sales growth

Better product availability directly contributes to higher revenue.

Learn more about OTIF and Inventory Management

New Coverage – Optimizing Your Sales
Network Reach

This solution allows you to analyze your market coverage and offers intelligent recommendations on directing sales resources. The goal is to maximize results while minimizing operational costs.

Sales Region Analysis

The system begins by identifying customers already served in each region. Next, it detects unvisited customers with high sales potential. Finally, it identifies the best sales representatives to manage these new customers, minimizing the need to reorganize teams.

Detailed Customer Analysis

Dynamic Segmentation accurately describes each customer by analyzing key indicators, enabling you to make informed business decisions.

Share of Manufacturer’s Products vs. Competitors

The system also analyzes the proportion of sales in a given store represented by the manufacturer’s products compared to competing brands. This information is crucial for assessing customer potential. 

Identification of Customers with High Growth Potential

The market analysis will identify customers with high growth potential. For these customers, the system will recommend appropriate actions.

Transitioning to Virtual Services

Instead of regular visits from a sales representative, interactions can be conducted through: Automation of ordering and communication processes, Video calls. A digital collaboration platform that enables stores to manage tasks online independently

Delegating Service to Partners

Instead of regular visits from a sales representative, interactions can be conducted through merchandisers or wholesaler employees.

Learn more about New Coverage

For two decades, businesses of every scale have placed
their trust in us

“We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”

Adam Imielski
Managing Director Poland
“Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
“The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
“With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
“The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
“Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
“The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”

Upgrade your Asseco Platform

Sales and Retail Execution is just the beginning, yet already remarkable. Explore our advanced features to discover potential upgrades and achieve even greater results.

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Digital Shelf Recognition

Wave goodbye to manual shelf processes and welcome innovation.

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Digital Collaboration

Navigate retailer self-service with ease.

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Sales Excellence

Leave your competition behind – sell more products by embracing technology.

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Recommendation System

Let artificial intelligence be your guide  to optimization and savings.

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Data Sharing

You already have the data. We already have the tools to make the data work for you.

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Digital shelf
recognition

Wave goodbye to manual shelf
processes and welcome innovation.

Retail is in the detail, but we know that managing details is mundane. Digitizing the process of point-of-sale (POS) standard checks brings a revolution in efficiency. No more manual checks or time-consuming inspections—automation ensures swift and accurate assessments, saving time and resources. Effortlessly helping you avoid compliance issues and maintain a consistent brand image is a neat addition.

No wonder it’s our clients’ favorite.

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Digital Collaboration

Navigate retailer self-service with ease.

Embark on a journey of digital collaboration, where retailer self-service not only complements but also elevates (or even fully replaces) face-to-face visits at POS. Facilitate communication and coordination among all the parties involved in your supply chain.  

We won’t just make it look easy; we will make it easy.

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Sales Excellence

Leave your competition behind – sell more products by embracing technology.

You know how to navigate the dynamic landscape of the food industry. We can digitalize your know-how. Our AI-based, customized tools will elevate your sales game and, simply put, make you sell more products.

No more out-of-stocks… unless desired for marketing purposes.

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Recommendation
System

Let artificial intelligence be your guide  to optimization and savings.

Streamlined processes, reduced errors, and optimized stock levels contribute to a more cost-effective and sustainable business. Your business.

Discover the full power of our AI-based solutions for compelling insights and actionable suggestions. Your sales teams and valued partners will thank you later.

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Data Sharing

You already have the data. We already
have the tools to make the data work.

Weave magic as you seamlessly collect demand signals from distribution networks and POS, unlocking fresh insights. Get immediate access to product placement, availability, and visibility, enabling quick decision-making and response to market changes.

No more troubleshooting – you will know about a potential obstacle before it even occurs.

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